CZINKOTA, MICHAEL R. MASTERING GLOBAL MARKETS: STRATEGIES FOR TODAYSTRADE GLOBALIST - 1ST ED. - Estados Unidos THOMSON SOUTH-WESTERN 2004 NEW YORK - 370 ISBN: 0538726652 LCCN: 57899 Subjects--Topical Terms: ESTRATEGIASGLOBALIZACIONMERCADO Dewey Class. No.: 658.18