FERRELL, O.C. <br/><br/>
ESTRATEGIA DE MARKETING 

 - 2A ED. 
 - MEXICO México  THOMSON  2002 
 - 463 
<br/><br/><label>ISBN: </label>970686198X 
<br/><br/><label>LCCN: </label>53451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8