TY  - BOOK
AU  - ZEITHAML, VALARIE A.
ED  - MCGRAW-HILL, INC.
TI  - SERVICES MARKETING: INTEGRATONG CUSTOMER FOCUS ACROSS THE FIRM
SN  - 0071199144
U1  - 658.8 
CY  - BOSTON
KW  - SERVICIO AL CLIENTE
KW  - SERVICIOS DE MARKETING
N1  - INGLES
ER  -