ZEITHAML, VALARIE A. <br/><br/>
SERVICES MARKETING: INTEGRATONG CUSTOMER FOCUS ACROSS THE FIRM 

 - 3RD ED. 
 - BOSTON Estados Unidos  MCGRAW-HILL  2003 
 - 668 
<br/><br/> INGLES 
<br/><br/><label>ISBN: </label>0071199144 
<br/><br/><label>LCCN: </label>52907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICIO AL CLIENTE<br/>SERVICIOS DE MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8