TY  - BOOK
AU  - MOORE, GEOFFREY
ED  - HARPERBUSINESS ESSENTIALS
TI  - CROSSING THE CHASM: MARKETING AND SELLING HIGH-TECH PRODUCTS TO MAINSTREAM CUSTOMER
SN  - 0060517123
U1  - 658.8 
PY  - 2002///
CY  - Estados Unidos
PB  - HARPER BUSINESS ESSENTIALS
KW  - INNOVACIONES TECNOLOGICAS
KW  - MARKETING
ER  -