MOORE, GEOFFREY <br/><br/>
CROSSING THE CHASM: MARKETING AND SELLING HIGH-TECH PRODUCTS TO MAINSTREAM CUSTOMER 

 - S.E. 
 - Estados Unidos  HARPER BUSINESS ESSENTIALS  2002 NEW YORK 
 - 227 
<br/><br/><label>ISBN: </label>0060517123 
<br/><br/><label>LCCN: </label>50944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INNOVACIONES TECNOLOGICAS<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8