EVANS, JOEL R <br/><br/>
MARKETING 

 - 5TH ED. 
 - Estados Unidos  MACMILLAN PUBLISHING COMPANY  1992 NEW YORK 
 - 737 
<br/><br/><label>ISBN: </label>0023342501 
<br/><br/><label>LCCN: </label>40436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONTROL<br/>MERCADOTECNIA<br/>PLANEACION ESTRATEGICA
<br/><br/><label>Dewey Class. No.: </label>658.8