TY  - BOOK
AU  - JOLLY, VIJAY  K.
ED  - HARVARD BUSINESS SCHOOL PRESS
TI  - COMMERCIALIZING NEW TECHNOLOGIES: GETTING FROM MIND TO MARKET
SN  - 0875847609
U1  - 658.575 
CY  - BOSTON
KW  - COMERCIALIZACION
KW  - INNOVACIONES TECNOLOGICAS
KW  - MARKETING
KW  - PRODUCTOS
ER  -