KOTLER, PHILIP. <br/><br/>
LEARNING GUIDE: PRINCIPLES OF MARKETING 

 - 6TH ED. 
 - Estados Unidos  PRENTICE HALL  1994 S.L. 
 - 459 
<br/><br/><label>ISBN: </label>0137189176 
<br/><br/><label>LCCN: </label>37783 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMPORTAMIENTO DEL CONSUMIDOR<br/>MARKETING<br/>PLANEACION ESTRATEGICA
<br/><br/><label>Dewey Class. No.: </label>658.8