LARRECHE, JEAN-CLAUDE MARKSTRAT 3:THE STRATEGIC MARKETING SIMULATION - S.E. - BOSTON Estados Unidos SOUTH-WESTERN COLLEGE PUBLISHING 1998 - 210 INCLUYE DOS DISQUETTE ISBN: 0538880899 LCCN: 35470 Subjects--Topical Terms: ADMINISTRACION DE MERCADOSCONTROLDIRECCIONESTRATEGIAS Dewey Class. No.: 658.802