TY  - BOOK
AU  - BUZZELL, ROBERT D.
ED  - ADDISON-WESLEY
TI  - GLOBAL MARKETING MANAGEMENT: CASES AND READINGS
SN  - 0201539721
U1  - 658.848 
PY  - 1995///
CY  - Estados Unidos
PB  - ADDISON - WESLEY PUBLISHING COMPANY
KW  - ESTRATEGIAS DE MARKETING
KW  - MARKETING-GESTION
KW  - MERCADO INTERNACIONAL
KW  - ORGANIZACION
ER  -