BUZZELL, ROBERT D. <br/><br/>
GLOBAL MARKETING MANAGEMENT: CASES AND READINGS 

 - 3RD ED. 
 - Estados Unidos  ADDISON - WESLEY PUBLISHING COMPANY  1995 S.L. 
 - 686 
<br/><br/><label>ISBN: </label>0201539721 
<br/><br/><label>LCCN: </label>34794 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ESTRATEGIAS DE MARKETING<br/>MARKETING-GESTION<br/>MERCADO INTERNACIONAL<br/>ORGANIZACION
<br/><br/><label>Dewey Class. No.: </label>658.848