TY  - BOOK
AU  - KOTLER, PHILIP.
ED  - PRENTICE HALL
TI  - MARKETING MANAGEMENT: ANALYSIS, PLANING, IMPLEMENTATION, AND CONTROL
SN  - 0137244851
U1  - 658.8 
PY  - 1994///
CY  - Estados Unidos
PB  - PRENTICE -HALL
KW  - ANALISIS DE MERCADO
KW  - CONTROL
KW  - MARKETING-GESTION
KW  - PLANIFICACION ESTRATEGICA
N1  - Instructor' s manual  / W. Bruce Wrenn, Slimen J. Saliba
ER  -