MARKETING MANAGEMENT: ANALYSIS, PLANING, IMPLEMENTATION, AND CONTROL - KOTLER, PHILIP; PRENTICE HALL (Estados Unidos PRENTICE -HALL, 1994)
Instructor' s manual / W. Bruce Wrenn, Slimen J. Saliba.
Keywords: ANALISIS DE MERCADO; CONTROL; MARKETING-GESTION; PLANIFICACION ESTRATEGICA