KOTLER, PHILIP. <br/><br/>
MARKETING MANAGEMENT: ANALYSIS, PLANING, IMPLEMENTATION, AND CONTROL 

 - 8TH ED. 
 - Estados Unidos  PRENTICE -HALL  1994 S.L. 
 - 351 
<br/><br/> Instructor' s manual  / W. Bruce Wrenn, Slimen J. Saliba. 
<br/><br/><label>ISBN: </label>0137244851 
<br/><br/><label>LCCN: </label>34749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ANALISIS DE MERCADO<br/>CONTROL<br/>MARKETING-GESTION<br/>PLANIFICACION ESTRATEGICA
<br/><br/><label>Dewey Class. No.: </label>658.8