TY - BOOK AU - STRATEX, LICENSING DIVISION ED - STRATX TI - MARKSTRAT 3 FOR EXECUTIVES U1 - 658.802 CY - BOSTON KW - BENCHMARKING KW - ESTRATEGIAS DE MARKETING KW - ESTUDIOS DE MERCADO KW - MARKETING INDUSTRIAL KW - TOMA DE DECISIONES N1 - INGLES ER -