TY  - BOOK
AU  - KERIN, ROGER A.
ED  - ALLYN AND BACON
TI  - STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
SN  - 0205142427
U1  - 658.802 
CY  - BOSTON
KW  - ESTRATEGIAS DE MARKETING
KW  - MARKETING
KW  - MARKETING-GESTION
KW  - TOMA DE DECISIONES
N1  - INGLES
ER  -