KERIN, ROGER A. <br/><br/>
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS 

 - 6TH ED. 
 - BOSTON Estados Unidos  ALLYN AND BACON  1993 
 - 720 
<br/><br/> INGLES 
<br/><br/><label>ISBN: </label>0205142427 
<br/><br/><label>LCCN: </label>34734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ESTRATEGIAS DE MARKETING<br/>MARKETING<br/>MARKETING-GESTION<br/>TOMA DE DECISIONES
<br/><br/><label>Dewey Class. No.: </label>658.802