KOTLER, PHILIP. <br/><br/>
PRINCIPLES  OF MARKETING 

 - 7TH ED. 
 - Estados Unidos  PRENTICE HALL  1996 S.L. 
 - 712 
<br/><br/><label>ISBN: </label>0131902083 
<br/><br/><label>LCCN: </label>34663 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ANALISIS DE MERCADO<br/>MARKETING<br/>MARKETING-GESTION<br/>PLANEACION ESTRATEGICA
<br/><br/><label>Dewey Class. No.: </label>658.8