KOTLER, PHILIP. <br/><br/>
PRINCIPLES OF MARKETING 

 - 6TH ED. 
 - Estados Unidos  PRENTICE HALL  1994 S.L. 
 - 677 
<br/><br/><label>ISBN: </label>013030560X 
<br/><br/><label>LCCN: </label>34660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ANALISIS DE MERCADO<br/>ESTRATEGIAS DE MARKETING<br/>MARKETING<br/>MARKETING-GESTION
<br/><br/><label>Dewey Class. No.: </label>658.8