TY  - BOOK
AU  - KOTLER, PHILIP.
ED  - PRENTICE-HALL
TI  - MARKETING MANAGEMENT: ANALALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL
SN  - 0132435101
U1  - 658.8 
PY  - 1997///
CY  - Estados Unidos
PB  - PRENTICE HALL
KW  - ANALISIS (GENERAL)
KW  - CONTROL
KW  - DIRECCION
KW  - MARKETING
KW  - PLANIFICACION
ER  -