BEARDEN, WILLIAM O. <br/><br/>
MARKETING PRINCIPLES & PERSPECTIVES 

 - 2ND ED. 
 - BOSTON Estados Unidos  IRWIN/MCGRAW-HILL  1998 
 - 615 
<br/><br/><label>ISBN: </label>0256269076 
<br/><br/><label>LCCN: </label>34342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>PERSPECTIVA<br/>PRODUCTIVIDAD<br/>TECNOLOGIA
<br/><br/><label>Dewey Class. No.: </label>658.8