ARELLANO CUEVA, ROLANDO MARKETING: ENFOQUE AMERICA LATINA - 1A ED. - MEXICO México MCGRAW-HILL 1999 - 577 ISBN: 9701026632 LCCN: 34337 Subjects--Topical Terms: MARKETINGMARKETING INTERNACIONALMARKETING-GESTIONMERCADO Dewey Class. No.: 658.8