TY  - BOOK
AU  - KEEGAN, WARREN J.
AU  - ESME FRANCES P.
TI  - MARKETING GLOBAL
SN  - 84896660182
U1  - 658.8 
PY  - 1997///
CY  - España
PB  - PRENTICE-HALL
KW  - ECONOMIA
KW  - GESTION EMPRESARIAL
KW  - MARKETING
KW  - TOMA DE DECISIONES
ER  -