JAMES F. ENGEL, ROGER D. BLACKWELL CONSUMER BEHAVIOR - 4TH ED. - CHICAGO Estados Unidos THE DRYDEN PRESS 1982 - 690 ISBN: 0030592429 LCCN: 2945 Subjects--Topical Terms: COMPORTAMIENTO DEL CONSUMIDORESTRATEGIAS DE MARKETINGMARKETING Dewey Class. No.: 658.834