KOTLER, PHILIP. <br/><br/>
MARKETING MANAGEMENT: ANALYSIS, PLANING AND CONTROL 

 - 5TH ED. 
 - ENGLEWOOD Estados Unidos  Prentice Hall  1984 
 - 792 
<br/><br/><label>ISBN: </label>0135579279 
<br/><br/><label>LCCN: </label>2439 
<br/><br/><label>Dewey Class. No.: </label>658.8