KOTLER, PHILIP. <br/><br/>
MARKETING  MANAGEMENT : ANALYSIS, PLANNING, IMPLEMENTATION  AND CONTROL 

 - 8TH ED. 
 - ENGLEWOOD Estados Unidos  PRENTICE-HILL  1994 
 - 351 
<br/><br/><label>ISBN: </label>013724470 
<br/><br/><label>LCCN: </label>2333 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADMINISTRACION DE EMPRESAS<br/>ESTRATEGIAS DE DESARROLLO<br/>MERCADEO
<br/><br/><label>Dewey Class. No.: </label>658.8