Transmedia brand storytelling : the art and science of connecting with your customers
Sutherland, Karen
Transmedia brand storytelling : the art and science of connecting with your customers Karen Sutherland y Richie Barker - Singapore Springer 2023 - 204 páginas ilustraciones 22 cm
Incluye referencias bibliográficas e índice
978-981-99-4000-4
Transmedia storytelling
Branding (Marketing)
Marketing de contenidos
658.8
Transmedia brand storytelling : the art and science of connecting with your customers Karen Sutherland y Richie Barker - Singapore Springer 2023 - 204 páginas ilustraciones 22 cm
Incluye referencias bibliográficas e índice
978-981-99-4000-4
Transmedia storytelling
Branding (Marketing)
Marketing de contenidos
658.8