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STRATEGIC MARKETING: CREATING COMPETITIVE ADVANTAGE

WEST, DOUGLAS

STRATEGIC MARKETING: CREATING COMPETITIVE ADVANTAGE - 2ND ED. - Estados Unidos OXFORD UNIVERSITY PRESS 2010 NEW YORK - 585

ISBN: 9780199556601

LCCN: 91670

Subjects--Topical Terms:
MARKETING ESTRATEGICO
MARKETING-GESTION
MARKETING-TOMA DE DECISIONES

Dewey Class. No.: 658.810 1

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