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COMTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS

ARENS, WILLIAM F.

COMTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS - 13RD ED. - Estados Unidos MCGRAW-HILL/IRWIN 2011 NEW YORK - 774

ISBN: 9780071220606

LCCN: 90199

Subjects--Topical Terms:
PUBLICIDAD

Dewey Class. No.: 659.1

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