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STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY

KELLER, KEVIN LANE

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY - 3RD ED. - Estados Unidos PEARSON EDUCATION 2008 UPPER SADDLE RIVER - 692

ISBN: 9780131888593

LCCN: 90139

Subjects--Topical Terms:
MARCA DE PRODUCTOS-GESTION

Dewey Class. No.: 658.827

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