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MARKETING STRATEGY: A DECISION-FOCUSED APPROACH

WALKER, ORVILLE C.

MARKETING STRATEGY: A DECISION-FOCUSED APPROACH - 6TH ED. - Estados Unidos MCGRAW-HILL 2008 NEW YORK - 346

ISBN: 9780071263917

LCCN: 90098

Subjects--Topical Terms:
ESTRATEGIAS
MARKETING
TOMA DE DECISIONES

Dewey Class. No.: 658.8

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MARKETING STRATEGY: A DECISION-FOCUSED APPROACH

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