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STRATEGIC BRAND MANAGEMENT: BUILDING MEASURING, AND MANAGING BRAND EQUITY

KELLER, KEVIN LANE

STRATEGIC BRAND MANAGEMENT: BUILDING MEASURING, AND MANAGING BRAND EQUITY - 2ND ED. - Estados Unidos S.E. 2003 NEW YORK - 788

ISBN: 0130411507

LCCN: 60167

Subjects--Topical Terms:
ESTRATEGIAS
MARKETING

Dewey Class. No.: 658.827

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