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WINNING AT NEW PRODUCTS: ACCELERATING THE PROCESS FROM IDEA TO LAUNCH

COOPER, ROBERT G.

WINNING AT NEW PRODUCTS: ACCELERATING THE PROCESS FROM IDEA TO LAUNCH - 3TH ED. - CAMBRIDGE Estados Unidos BASIC BOOKS 2001 - 425

ISBN: 0738204633

LCCN: 57853

Subjects--Topical Terms:
ADMINISTRACION DE LA PRODUCCION
DESARROLLO DE PRODUCTOS
NUEVOS PRODUCTOS

Dewey Class. No.: 658.575

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