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ZEITHAML, VALARIE A.

SERVICES MARKETING: INTEGRATONG CUSTOMER FOCUS ACROSS THE FIRM - 3RD ED. - BOSTON Estados Unidos MCGRAW-HILL 2003 - 668

INGLES

ISBN: 0071199144

LCCN: 52907

Subjects--Topical Terms:
SERVICIO AL CLIENTE
SERVICIOS DE MARKETING

Dewey Class. No.: 658.8