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CROSSING THE CHASM: MARKETING AND SELLING HIGH-TECH PRODUCTS TO MAINSTREAM CUSTOMER

MOORE, GEOFFREY

CROSSING THE CHASM: MARKETING AND SELLING HIGH-TECH PRODUCTS TO MAINSTREAM CUSTOMER - S.E. - Estados Unidos HARPER BUSINESS ESSENTIALS 2002 NEW YORK - 227

ISBN: 0060517123

LCCN: 50944

Subjects--Topical Terms:
INNOVACIONES TECNOLOGICAS
MARKETING

Dewey Class. No.: 658.8

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CROSSING THE CHASM: MARKETING AND SELLING HIGH-TECH PRODUCTS TO MAINSTREAM CUSTOMER

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