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GLOBAL MARKETING MANAGEMENT: CASES AND READINGS

BUZZELL, ROBERT D.

GLOBAL MARKETING MANAGEMENT: CASES AND READINGS - 3RD ED. - Estados Unidos ADDISON - WESLEY PUBLISHING COMPANY 1995 S.L. - 686

ISBN: 0201539721

LCCN: 34794

Subjects--Topical Terms:
ESTRATEGIAS DE MARKETING
MARKETING-GESTION
MERCADO INTERNACIONAL
ORGANIZACION

Dewey Class. No.: 658.848

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