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STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS

KERIN, ROGER A.

STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS - 6TH ED. - BOSTON Estados Unidos ALLYN AND BACON 1993 - 720

INGLES

ISBN: 0205142427

LCCN: 34734

Subjects--Topical Terms:
ESTRATEGIAS DE MARKETING
MARKETING
MARKETING-GESTION
TOMA DE DECISIONES

Dewey Class. No.: 658.802

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