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MARKETING MANAGEMENT: ANALALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL

KOTLER, PHILIP.

MARKETING MANAGEMENT: ANALALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL - 9TH ED. - Estados Unidos PRENTICE HALL 1997 S.L. - 789

ISBN: 0132435101

LCCN: 34647

Subjects--Topical Terms:
ANALISIS (GENERAL)
CONTROL
DIRECCION
MARKETING
PLANIFICACION

Dewey Class. No.: 658.8

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MARKETING MANAGEMENT: ANALALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL

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